Meet the family behind Ezytagz & charmz
Discover the heartwarming story of Ezytagz & Charmz, a family-run business built on a deep love for animals. Learn how our passion for our own horses and dogs inspired us to create unique, personalised tags and charms for your beloved pets.

Our family, our passion
At Ezytagz & Charmz, we are a real family-run business, and our pets truly come first! With several of our own horses (too many to name them all 🥴) and five family dogs, we understand the deep bond you share with your animals. As my mother once told my husband, 'If you marry my daughter, just understand you'll be marrying all her animals too!' That's how important our pets are to us all. We've built our business on this love and dedication.

From frustration to ezytagz
With a very busy life and both my grown-up children competing, we often found it frustrating to keep track of individual items for each horse, especially during busy times! Bridles, headcollars, and rugs were often the most difficult. Out of this frustration, Ezytagz was born! It's mainly a mother-daughter effort, with other family members helping in the background. Everyone plays an important role, right down to making sure deliveries go out on time.

Our family values, your unique charm
Being a family-run business means we pour our hearts into every handcrafted tag and charm. It's true, teamwork makes the dream work, and we hope you can be a part of that dream by purchasing something truly special and unique for your beloved pets. We are committed to quality, personalisation, and ensuring each piece reflects the love you have for your animals. From our family to yours, thank you for supporting a small, passionate business.
"The personalised tags from Ezytagz & charmz are absolutely beautiful and so well made. You can feel the love and care put into each one!"
A happy customer from Birmingham